Sunday, July 12, 2009

Many popular web stories start with traditional media, move to blogs

From the New York Times:
For the most part, the traditional news outlets lead and the blogs follow, typically by 2.5 hours, according to a new computer analysis of news articles and commentary on the Web during the last three months of the 2008 presidential campaign.
I wouldn't be surprised if that time between the traditional media reporting on the story and the time it appears on blogs has gone down since Twitter made such huge gains in popularity; nearly every successful blogger and many journalists that I can think of use Twitter to learn about new stories and promote their own stories.