Monday, June 1, 2009

Fighting climate change really ISN'T like cheating on your spouse

The Atlantic tells us why the website CheatNeutral.com is operating from a flawed premise.

That premise is, as explained by Robert Frank in the NY Times:
A British Web site called Cheat Neutral (www.cheatneutral.com) parodies the concept [of carbon offsets]-- by offering a service under which someone who wants to cheat on his partner can pay someone else who will refrain from committing an act of infidelity. The site's founders say they wanted to use humor to demonstrate why the market for carbon offsets is a moral travesty.
But the Atlantic explains:
ne reason is that I don't necessarily think of the cost associated with consuming fossil fuels as moral. It's a market failure. The issue is that there is a social cost -- an externality -- that isn't internalized by the consumer. Ordinary consumers acting in ordinary, rational ways create the problem.


In other words, expect James Inhofe and Rush Limbaugh to be parroting this line of thought from

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