The New Yorker tries to dig into this maddening phenomenon.
My two cents?
It's like a bad habit. You know that it's bad for you. You know that nothing good is coming from it, but you just can't help yourself.
Case in point: More people watched his Monday Night Football game between his new team (the Minnesota Vikings) and the team that he was on seemingly forever (the Green Bay Packers) than any other cable program -- ever.
It was the highest rated show of the week, despite being on a cable network (albeit a cable network that is on every single basic cable package in the country).
Why? Two words: Brett Favre.
Why do we care so much about Favre? Maybe we'll never know -- but for as long as he puts on that helmet (for whichever team it is), we'll still be watching.
Sunday, October 25, 2009
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