Car companies on Twitter

The LA Times looks at how car companies are attempting to use Twitter as a part of their marketing plan for cars:

Scott Monty at Ford says the company has been using Twitter since July of last year and now has about 30,000 followers across 12 subject areas. "We're using it in day-to-day communications in terms of interacting with people, solving vehicle-related problems, sharing corporate news and live tweeting from events and auto shows." He says the company's more popular feeds include information on its Drive Green program and its Mustang model, and the company recently launched a bilingual feed in English and Spanish.