Current NBA players just aren't as interesting

From Bill Simmons' e-mail exchange about the NBA playoffs in the New Yorker:

I can’t wait to see what happens to KG, Kobe, T-Mac, Carmelo, Howard and others when they finish with basketball. These guys have been mini-corporations and basketball machines since the age of eighteen. What will they do? What will be important to them? When I was researching my book, one thing that blew me away was how brilliant the guys from the fifties and sixties were. Not as players, as people. Oscar Robertson, Bill Russell, Elgin Baylor, Jerry West, Bob Cousy, Wilt Chamberlain…these were thoughtful, well-rounded human beings who cared deeply about not just their sport, but about their place in society and (in the case of the black guys) their stature during such a tumultuous time. Everyone knows about Russell’s eleven rings, but did you know about everything he did to advance the cause of African-Americans? Everyone knows about Oscar’s triple doubles, but did you know that he filed the lawsuit that paved the way for a real players union and free agency? These were truly great men and the N.B.A. just wouldn’t be where it is if that wasn’t the case.