French newspapers take a page out of drug dealers' book

French newspapers are trying to get young people hooked on newspapers by offering a year's subscription for free to young consumers.

The government Tuesday detailed plans of a project called “My Free Newspaper,” under which 18- to 24-year-olds will be offered a free, yearlong subscription to a newspaper of their choice.

“Winning back young readers is essential for the financial survival of the press, and for its civic dimension,” the culture minister, Frédéric Mitterrand, said.

As @c_chisolm said, "It's how all dealers operate."