Tuesday, October 27, 2009

Gallup polling: We're better than news outlets

There was an interesting blog post in Gallup's The Queue blog basically saying they're better than newspapers (whose circulation is down) and TV news (with CNN dropping to dead last among cable news networks).
These new realities reaffirm why we do what we do here at Gallup.com. Quite simply, we do what no one else can do -- which is to provide empirical, rather than anecdotal, insights on the news of the moment. Put more simply, we let our data drive our news. Data that no one else has. That's why at Gallup.com, every lead has a data point, and every story has a graph.

We don't want you to visit Gallup.com instead of visiting other news sources. We want you to visit Gallup.com in addition to your favorite news sources. It's perfectly fine with us if you turn somewhere else for context and background, and then come to us for the data or empirical evidence to complete the picture.
What do you think?

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