He happens to be one of those people who "get" Twitter -- he uses his Twitter account in one of the best ways of anyone who I follow. Ditto with his Facebook account (and probably a hundred other social media networks that I don't know about).
He also one of the few people I know that sends out more tweets than I do, which is pretty impressive.
But here is a video of him showing, using his experience as @the_swine_flu, how to use Twitter correctly and to get attention effectively. Using humor, of course.
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