A newspaper-backed Craigslist competitor?

For some reason, I don't see this as working -- or if it does, then it will take a long time to actually work.

Newspapers may create an alternative to Craigslist, the website that has killed classified ads. Apparently, the American Press Institute issued a white paper about possibly setting up the Craigslist competitor:

The paper concedes that Craigslist has become a prominent brand "with a huge mass of users" and that "it will be difficult to draw traffic away." But it suggests that Craigslist may be vulnerable because of its "cumbersome and very basic" user interfaces and its recent widely publicized "front-for-prostitution" reputation. The paper quotes one publisher describing Craigslist as "a flea market on the bad side of town."

It's like Google. People are so used to using Craigslist right now that it will take something earth-shattering to shift people's behavior from firing up Craigslist when looking for things they would have previously turned to newspapers for.