Netflix $1 million prize might be won soon

Pretty cool, from Mashable:

If you haven’t been following closely, you’re probably wondering what this $1 million contest is all about. On October 2, 2006 Netflix announced the Netflix Prize, a contest designed to draw aggressive competition for improving upon their already widely recognized movie recommendation engine. Simply put, they would award the $1 million prize to the first person to improve accuracy of movie recommendations by at least 10 percent (see full rules for more details).

A team that includes AT&T engineers might be the ones to win that prize.